App analytics and insights

Understand how users discover, browse, search, save, and interact with your app across Android, iOS, and your connected content or store backend.

Quick summary

App analytics help you understand what happens after your app goes live. Instead of only knowing that your app exists in the app stores, you can track installs, visitors, devices, content activity, ecommerce behavior, and other usage patterns that show how people actually engage with your app.

AppMySite gives you built-in analytics inside your account, with insights tailored to the type of app you have. Ecommerce apps can show product, category, cart, and wishlist activity, while content apps can show engagement with posts, pages, categories, bookmarks, and search terms. You can also open more detailed Firebase reports directly when needed.

How it works

Once your app is live and analytics are enabled, AppMySite starts tracking usage data for your app. You can view Android download information inside AppMySite, and for iOS installs, you can use the direct link to your App Store Connect analytics.

The analytics dashboard gives you a practical overview of app activity, including unique visitors, device usage, popular content, viewed categories, product activity, impressions, carts, wishlists, bookmarks, and search keywords. The exact reports can vary based on the app type and connected platform, such as WooCommerce, WordPress, Shopify, Web to App, or Custom App.

If you want deeper reporting, you can open Firebase analytics for your app from inside AppMySite. This gives you access to additional app performance, engagement, audience, and event reporting in Firebase and Google Analytics.

Analytics can also be disabled from your app settings. If analytics are turned off, AppMySite will not track or store usage analytics for that app.